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Our range includes British favourites, halal at last

Available at selected Sainsbury's stores and online now. From selected Tesco's stores - visit the Store Locator.
STORE LOCATOR

Our Great Golden Gift, 3 pairs of 5 star tickets for Umrah in association with Bismillah Hajj & Umrah Tours

For terms and conditions and full details visit the Golden Gift page.
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ABOUT US

ieat foods was founded by a foodie frustrated by years of restricted, 'same old’ boring choices. Bubbling away for years, this frustration fuelled a personal quest to create the most exciting halal food range ever developed in the UK. Our team have been busy working in partnership with consumers and some of Britain’s top development chefs to design an entire range of delicious, contemporary British dishes - made from the finest ingredients and bursting with flavour. 
All of our first 12 dishes can be found in the new halal bay in the chilled ready meal aisle of selected Sainsbury’s and Tesco's stores in South East, West Yorkshire, Midlands and online.



OUR FOOD

Our dishes can be found in the chilled ready meal aisles of selected Sainsbury’s and Tesco stores in South East, West Yorkshire and Midlands, and online.

ieatfoods

steak & onion pie

steak & onion pie

Tender chunks of british halal steak, braised with onions in a peppery sauce and topped with a puff pastry hat.

In store now

Selected supermarkets: Store list

ieatfoods

chicken & leek pie

chicken & leek pie

Succulent chunks of british halal chicken with leeks and onion in a creamy wholegrain mustard sauce topped with a puff pastry hat.

In store now

Selected supermarkets: Store list

ieatfoods

shepherd's pie

shepherd's pie

Braised british halal lamb slow cooked with onions, carrots and swede and topped with creamy mashed potato.

In store now

Selected supermarkets: Store list

ieatfoods

cottage pie

cottage pie

Braised british halal beef in a rich gravy with carrots and onions, topped with buttery mashed potato and a crunchy toasted crumb.

In store now

Selected supermarkets: Store list

ieatfoods

arrabbiatta chicken rigatoni

arrabbiatta chicken rigatoni

Italian-style rigatoni pasta topped with an aromatic tomato and basil sauce served with succulent chunks of british halal chicken breast.

In store now

Selected supermarkets: Store list

ieatfoods

pesto chicken tagliatelle

pesto chicken tagliatelle

Delicious tagliatelle pasta topped with succulent british halal chicken breast chunks and a creamy fresh basil pesto sauce.

In store now

Selected supermarkets: Store list

ieatfoods

spaghetti bolognese

spaghetti bolognese

Traditional spaghetti pasta topped with a slow-cooked british halal beef, tomato, onion and basil bolognese.

In store now

Selected supermarkets: Store list

ieatfoods

lasagne

lasagne

Hearty layers of sumptuous egg pasta and british halal beef mince cooked in a rich onion and basil ragù, smothered in béchamel sauce and topped with vegetarian red cheddar cheese.

In store now

Selected supermarkets: Store list

ieatfoods

barbecue chicken pizza

barbecue chicken pizza

Italian-style stone-baked pizza with british halal chicken breast chunks, caramelised red onions, sweet red peppers and sweetcorn on a barbecue sauce base.

In store now

Selected supermarkets: Store list

ieatfoods

spicy beef pizza

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spicy beef pizza

Italian-style stone-baked pizza with spicy halal beef mince, red peppers, red onions and fiery jalapenos.

In store now

Selected supermarkets: Store list

ieatfoods

Italian meat feast pizza

Italian meat feast pizza

Italian-style stone-baked pizza with halal beef salami slices, halal beef pastrami chunks and fiery jalapenos.

In store now

Selected supermarkets: Store list

ieatfoods

pollo pesto pizza

pollo pesto pizza

italian-style stone-baked pizza with british halal chicken breast chunks, caramelised sweet red peppers and drizzled with vegetarian pesto sauce.

In store now

Selected supermarkets: Store list

All Beef Chicken Lamb Pasta Pies Pizza
shepherd's pie
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cottage pie
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arrabbiatta chicken rigatoni
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pesto chicken tagliatelle
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spaghetti bolognese
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lasagne
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barbecue chicken pizza
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spicy beef pizza
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Italian meat feast pizza
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Coming soon
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Coming soon
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Coming soon
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Great halal dishes, made easy

Available at selected Sainsbury's stores and online now. We are also in selected Tesco's stores.
STORE LOCATOR

OUR VALUES

Tayyab literally means ‘wholesome’ or ‘pure’ in Arabic – but in the context of food it spreads much wider to cover good practise in animal welfare, animal feed, environment and ethics which we’ve tried to weave into our values below from 'farm to fork'.

Naturally fed animals

Naturally fed beef, lamb and chicken using a natural diet with no growth stimulants

British meat

Purchased from British assured farms

Responsible packaging

Packaging cardboard made from
responsibly managed forests




Natural ingredients

Made using kitchen cupboard ingredients
– just like you would at home

Calories count

10 out of 12 of our dishes are under 500 calories

Halal and tayyab

Food range is 100% halal and tayyab

UNSTUNNED, HALAL

All of ieat’s meals are certified by the European Halal Development Agency (EHDA). EHDA was formed in 2009 in order to create the first UK end-to-end whole supply chain certifying body. EHDA are also the first halal certifier in the UK to focus on the Islamic requirement of ‘tayyab’ (Arabic for ‘wholesomeness/ purity’) in the supply chain – which covers animal welfare and feed. EHDA are leading the way in zero-tolerance halal certification and whole supply chain audit globally, which makes them the perfect agency to partner with who are committed to halal and tayyab integrity and farm to fork traceability.

End to end inspections

All aspects of the process are rigorously tested across the entire supply chain.

Robust expertise

All inspections are performed by an expert technical team headed by a biotechnology scientist who has a doctoral scientific background as well as strong religious training and education.

Regular DNA testing

Routine sample-based DNA testing to mitigate risk, to be carried out at least quarterly.




Global buy-in

The standard used is widely supported by different religious bodies, consumer groups and has international credibility.

A reputation for unwavering integrity

An uncompromising value of honesty and integrity in all their duties and this is at the core of all audit and surveillance procedures, with no short-cuts.

ieat_foods on Twitter

FOUNDER

“I’m British, I’m Muslim and I love being both. The two aren’t mutually exclusive, yet when I was growing up supermarket shelves told me otherwise. At ieat we’ve crafted the best of both worlds – delicious British favourites made with 100% prime halal ingredients, ethically sourced from pasture to plate.

It’s taken 8 years of moonlighting and research to build our brand proposition and product range – a lot of that has been done in consultation with Muslims just like myself who are frustrated by food envy and keen to explore variety and raise the bar. This brand has been co-built, founded upon the principles and values that are important to us all.

It’s great to be able to share our range of halal on British favourites with you, we hope you love the range as much as we do.." love from, Shazia Saleem

NEWS

Please see the following selection of news and articles. For the latest news, sign up for our periodic bite size bulletins via email, in addition, follow us on Facebook and Twitter for updates which you can share with friends and family - they will include exclusive news and special offers - SIGN UP HERE

21 February 2014

Speciality foods are a tasty business

From gluten-free treats to authentic British fare with a Halal twist to kielbasa sausages for Polish natives, speciality foods are booming, reports Rebecca Burn-Callander.

Read more

12 February 2014

Is being an entrepreneur a nightmare?

Ms Saleem, of Luton, is already a veteran entrepreneur. Her previous business ventures have included redeveloping a rundown holiday resort in Cambodia, and she is about to launch a UK halal food brand called ieat foods.

Read more

YOUR FEEDBACK

Get in touch with your news and views on ieatfoods range and stockists - help us raise the bar for quality produce in the halal industry.
  • "A selection of your favourite British dishes halal AND tayyib mashaAllah! 
    We're proud that ieat foods are supporting our Live Below The Line challenge this year."

    Sarah Javaid
    Director, MADE in Europe
  • "Halal goes mainstream with a quality project by a quality person Shaz Saleem!! Goodbye Tuna lunches."

    Naveed Akhtar
    Founder, Gazelle Media
  • Proud to have worked on the branding for a quality range of products which should appeal to a wide audience, beyond UK Muslims.

    Rooful Ali
    Creative Director, RACREATION

Say hello

Please use the form below to get in touch, or in the meantime, please SIGN UP to receive our bitesize news, featuring news of the products, branches stockists, special offers and exclusive events not to be missed! Follow us on Twitter and Facebook.

Salaam, say hello

Contact ieatfoods

020 7947 4404

info@ieatfoods.com

7 Marylebone Lane, London W1U 1DF